“Get found online” — who’s actually searching?
It used to mean one thing: show up on Google. Now two paths come together. People still search in search engines — “body psychotherapy Berlin”, “NARM therapist near me”. And increasingly they ask AI assistants for recommendations. Both reward the same thing: clear, consistent, structured information about who you are, what you offer, and where. If you’re easy for a machine to read, you’re easier to find on both paths.
The basics that are in your hands
Most of this costs nothing but a little care — and it works no matter which other tools you use:
- A clear website: who you help, your method (e.g. body psychotherapy, NARM), your location, and how to reach you.
- A Google Business Profile — decisive when someone searches for a “therapist near me”.
- The same details everywhere: name, practice, location, contact — consistent across every page.
- A listing in a reputable, curated directory for your field.
- Structured data (schema.org) so search and AI can read who you are.
Why structured data matters (for search and AI)
Search engines and AI understand a page better when the information is laid out not just as prose but as structured data — in the schema.org standard, for example as Person and MedicalBusiness. Then it’s unambiguous: this is a therapist, these are the methods she practices, these are the languages she speaks, this is where she works. That’s exactly the part most people never get to on their own website, because it’s technical. A good directory handles it for you.
Listing and badge: the reinforcement effect
This is the real lever — and it costs you nothing. A directory listing gives you a structured, indexable profile. A verified badge on your own website links to that profile — and the profile links back to your site. So two sources point at each other and confirm one another. To search engines and AI, that’s a stronger signal than a single page talking only about itself. You build nothing technical — you place a badge once and fill in your profile.
Ways to get found online — compared
These ways aren’t mutually exclusive — the combination is strongest. Here’s what each contributes:
| Way | Structured data | Focus | Verified badge | Effort |
|---|---|---|---|---|
| Your website only | build it yourself | — | — | the tech is on you |
| General directory | varies | every profession | rarely | maintain a listing |
| Curated niche directory (e.g. Kaufmann Health) | automatic | body psychotherapy | yes, with a badge | fill in a profile |
Snapshot, June 2026. No directory can guarantee a search rank or an AI recommendation. Features and plans change — check a provider’s current details before you rely on them.
Common mistakes — and how to avoid them
- Inconsistent details across pages (“Müller Practice” one place, “Maria Müller” another).
- A thin or outdated website with no clear statement of who you help.
- No structured data at all — search engines and AI are left to guess who you are.
- Relying on a single channel (e.g. only social media) instead of a findable home base.
- Creating a directory profile and then never filling it in or keeping it current.
How Kaufmann Health does it
Kaufmann Health is one option among several. You get a verified profile in a curated directory for body psychotherapy — with structured data (schema.org Person and MedicalBusiness) added automatically, so search and AI can read you. Plus a badge for your own website that links back to your profile — the reinforcement effect from above. Being listed is free; we verify your credentials first.
No directory can promise you a search rank or an AI recommendation — and neither can we. What we can do is lay the structured groundwork. If your current setup works, there’s nothing to change. And if you’d like the groundwork handled for you, you can see how visibility works in Kaufmann Health.