One sentence about who you help
Someone opens your page and decides in about ten seconds whether you mean them. Write that sentence in their words, not in method names.
Your next client is searching for “I’m always tense”
They are not typing the name of your method. That changes what your page has to say and where you need to show up at all. Below: what holds up across practices, what to set up first, and what one Berlin practice actually spent to find out.
Get listed, free
Free on the Basis plan. We verify your credentials first.
- Verified profile
- A badge for your own site
In the directory right now
These practitioners agreed to be shown here.
What holds up across practices
From the practices we talk to and the one we live with. Four things keep showing up, and three that everyone worries about turn out not to be the reason.
What works
One or two channels, chosen on purpose
Go where the people you want to work with already look, and stay there. Five channels started at once become none by month three.
Prices that cover what the practice costs
Room, insurance, cancellations and tax first. Then look at what people around you charge.
Reachable and equipped
Nobody expects an answer in ten minutes. They expect booking to work and to hear back from you.
Where the problem usually is not
A perfect website
One page is enough if it says who you help and how to get an appointment.
Posting every day
Five posts in week one and silence afterwards does less than one a week you can keep up for a year.
Being in every directory
Nobody maintains twenty listings. Two or three that match your work is the whole job.
What to set up first
In this order. Each piece costs an afternoon at most, and the later ones only pay off once the earlier ones are in place.
- 1
A page that names the problem
Write what brings people to you in their own words. One page is enough.
- 2
Your Google Business Profile
Free, and the biggest lever in local search. Ask your first clients and two colleagues for a review.
- 3
A calendar without back and forth
Someone who wants an appointment should be able to book one instead of writing three emails.
- 4
One directory that fits
Not the biggest one, the one your people would plausibly open. Kaufmann Health is free for somatic practice, and it is strongest in German-speaking Europe today.
- 5
Local Google Ads, once the rest works
Paid clicks only pay off after the page, the calendar and the profile are in place.
One practice, real numbers
Katherine Kaufmann built her practice in Berlin while we built Kaufmann Health. She started online and rented the room once the first clients were there.
- ~ €1,500
- on Google Ads, before it was clear the practice would hold
- under €400
- rent a month, signed after the first clients
- almost none
- of the enquiries came back from flyers
How she started online and rented the room later
Rounded figures from one German practice. Your market and your costs look different.
The verified profile is the free part
Being listed and found costs nothing. We check your credentials before you appear.
Keep reading
The long versions of the three points above.
Starting a practice: go online first, rent the room laterThe chicken and egg problem, and how one practice got out of it.Setting your fees while you are still trainingWhy a sliding scale is the wrong first move, and what to do instead.How do I get found online as a therapist?The visibility basics, from your own page to structured data.
What Kaufmann Health takes over
The parts of being findable that are technical rather than clinical.
A verified profile
We check your credentials before you are listed, so the badge means something. Free on the Basis plan.
Structured data for search and AI
schema.org Person and MedicalBusiness sit behind your profile, so search engines and AI assistants read it cleanly.
A badge that links back
Put it on your own website. Your site and your profile then confirm each other, which reads as a stronger signal than either alone.
Curated for somatic practice
NARM, Hakomi, Somatic Experiencing and Core Energetics. No directory can promise you a search rank or an AI recommendation, and we will not.
Frequently asked questions
What does it cost to be listed?
Nothing. A verified profile, your practice page and the badge are part of the free Basis plan. Starter is the paid tier, and it covers scheduling, video sessions, payments and invoices in your name.
Do I even need my own website?
One page is enough to start: who you help, how you work, how to get an appointment. A directory profile can carry you while you build it, and the two keep working together afterwards because they link to each other.
Which directories should I be in?
Two or three that match your work, kept current, beat twenty nobody maintains. Look for the one the people you want to work with would plausibly open. Kaufmann Health is free for somatic practice and strongest in German-speaking Europe today.
Do Google Ads pay off for a practice?
They can, once your page, calendar and profile are in place. Bid on what people type when something hurts, not on the name of your method, and treat the first months as measurement rather than growth. Every enquiry still needs a conversation about paying privately.
Will ChatGPT recommend me?
We cannot promise that, and honestly nobody can. What we can do is make you machine-readable, so an assistant can read who you are and what you practice when someone asks. That is groundwork, not a guarantee.
How do I get listed?
Register, fill in your profile, and we verify your credentials before you appear. Verification is a real step rather than an automatic one, which is what keeps the badge meaningful.
Start with the free listing
A verified profile in a curated directory for somatic practice, structured for search and AI, with a badge for your own website.
Last updated: September 2026